What a difference a word makes!

Why “improving motivation” is rarely, if ever, the answer.

Current ideas about motivation are a prime example of management theory and jargon twisted into the service of Hamburger Management. “Improving motivation” has become a group of impersonal techniques, to be applied to people in the way that you might apply a technique to herding cattle. What if we changed the words? What if we dropped all the talk about motivation used the word “encouragement” instead?

Motivation is all the rage. It’s often seen as a universal requirement for everyone, whether they are expected to motivate themselves (as many self-help gurus proclaim), or to motivate those that they supervise (as legions of consultants and corporate trainers advocate). But what is motivation? Can it live up to the exaggerated claims now being made for its almost panacea effect?

At its simplest, motivation simply means “moving.” From there, it has come to mean moving towards some goal or end point. Self-motivation (as in: “Fred is able, but lacks self-motivation) is moving yourself in some definite direction. Elsewhere, it means little more than displaying energy and enthusiasm: a willingness to take positive action and utilize skills and abilities in the required direction. And in much official and business communication, the complex and abstract phrase “lacks motivation” is preferred—as more politically correct—to the simpler English “lazy” or “indolent.”

Motivation is also used in the sense of “making others motivated.” The verb “to motivate” is a staple in management jargon. Leaders are required to motivate their people—which means to cause them to do what the leader (and their organization) wants. How is this done? Typically, by application of the age-old process of “carrot and stick.” To get the donkey (or employee) to move where you want, you must either dangle a carrot in front of its nose (an incentive, bonus, or reward desirable enough to cause forward movement in that direction); or apply a stick to the other end of the poor beast’s anatomy (disciplinary action, punishment, withdrawal of privileges) to urge it forward in that way.

I am far from the first to wonder whether any leader can actually motivate another person in the way motivation is usually seen. Incentives (actually bribes) work for a time, but are subject to rapid inflation. Today’s incentive is tomorrow’s expectation. Punishments may produce movement, but they are hardly likely to produce enthusiasm. As has been found with the use of torture (or “strong interrogation methods,” if you prefer), people will say or do many things to stop the pain, but rarely mean any of them (or offer the truth, if something else will do just as well).

There is a fundamental problem with all the talk of motivation: it ignores or glosses over a search for the real causes of poor progress. Like so many other “techniques” that have become part of Hamburger Management, it’s a flashy, superficial, supposedly simple answer to an enormous range of largely unknown problems. What if we changed the word? What if leaders were expected not to motivate their people, but to encourage them?

Encouragement is a warm, natural, human activity; motivation is cool, detached, mechanistic.

Encouragement (literally, filling someone with courage) has little to do with either the stick or the carrot (save when it is used as a euphemism). To encourage someone, you must get to know them, find out their strengths, help them overcome their fears and the obstacles that hold them back, praise their achievements and support them through bad times. Encouragement is a warm, natural, human activity; motivation is cool, detached, mechanistic. Self-motivation could be replaced by self-encouragement: the process of helping yourself by building greater self-confidence and recognizing when your fears are the real obstacles to progress.

When someone fails to make progress, or appears indolent and disinterested, there has to be a reason. It could be something in that person’s character. It could be that he or she is in the wrong job, or having personal problems, or feeling unwell, or missing some essential skill or experience, or is fearful of making a mistake, or lacks the confidence even to try. The list could go on and on.

Sadly, the typical Hamburger Manager has neither the patience nor the inclination to discover the truth. So a panacea—a catch-all solution—is quickly applied: motivation. First the carrot, then the stick. Then, if that fails (because willingness to move was never the problem), the person is labeled “unmotivated” and swiftly removed in some convenient way. It’s as if you got into your car, found that it would not go faster than 20 miles per hour, and either filled the tank with the highest octane fuel that you could find or kicked the bodywork hard as a solution to the problem. When both failed, you would next abandon the vehicle on the side of the highway and go buy another.

Wise managers see improving motivation for what it is: a simplistic group of quick-and-easy “answers” to difficult problems. Instead of joining in the frenzy, they step aside and do what great leaders, great teachers, and great mentors have done since humankind began. They take time with each person and encourage them to clarify, then solve, whatever it is that is holding them back from what they can and should become. They don’t do anything to the other person. They don’t apply a technique. They neither run ahead of the other, waving a carrot, nor press on them from behind, wielding a big stick. They walk beside them, seeing what they see and helping them to understand it in ways that shift a negative and frightening prospect into something positive and inviting.

Wise managers see improving motivation for what it is: a simplistic group of quick-and-easy “answers” to difficult problems.

Don’t try to motivate people. Encourage them. Don’t worry whether or not you feel motivated, Recognize what needs to be done and do it, trusting that you will find the stimulus that you need from the courage and confidence that will build within you as a result. Life is always movement. Trust it.

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