Slow Leadership: When the going gets tough, the tough guys often go too damn fast

Refusing an instant response is often the best way to come out on top.

Today’s macho management conventions often lead people into making mistaken responses to problems and setbacks: responses that may make things far worse. Appearing to yield, or refusing to be tempted into ill-conceived responses, is often the best way to save your strength and choose a more favorable time and place to deal with the issue. Short-term gains are very often the quickest route to long-term losses.

Sometimes, giving in is the best way to cope with life’s pressures and demands. That’s not a fashionable idea. Most gurus and trainers prefer to continue to push the idea that positive action is needed—usually, by pure coincidence, the one that fits what they are trying to sell you. Nevertheless, what I said is, I believe, quite correct.

Any student of martial arts has to learn right away that stiffening up and pushing back against an attacker is the least effective way to deal with an assault. If you first yield, the attacker has nothing to strike or push against. Expecting to come up against solid resistance, he or she is thrown off-balance, leaving them open to a quick counter attack. This holds true in less physical situations as well. I read recently of a case where a bullying boss ranted and raved at an apparently docile employee, completely ignoring the fact that many of today’s computers come equipped with tiny video cameras. Emboldened by encountering no obvious resistance, he displayed ever greater aggression. Only later, when he was fired, did he realize the nature of the counter-attack.

It even works when you have to deal with an “attack” by your own emotions. How often have you said or done something in the heat of the moment that you regretted later? If, under that internal, emotional assault, you had done nothing—had simply allowed the hurt and anger to exhaust itself with no resistance or action—you would have kept the opportunity to think about the situation calmly and judge the correct response. The next time a boss or a colleague gets under your skin, try doing and saying nothing immediately. Note the emotion inside you and let it pass. I’ll guarantee that there will be many occasions you’ll be glad you did.

The temptation is always to stiffen up, resist the assault, and launch an immediate counter action.

Events, too, have a nasty way of launching unexpected attacks against your plans, or the steady progress of your work. The temptation is always to stiffen up, resist the assault, and launch an immediate counter action. A normally reliable customer unexpectedly gives the order to a competitor: you grab the phone, move heaven and earth to reach the customer, and start trying to bargain to win the order back. In the meantime, you haven’t stopped to consider why the order was lost—or even whether it is still worth having, if you must bargain away much of the profit to keep it. Huge corporations respond to small percentage losses of market share in the way that a neighborhood bully responds to an imagined insult. Blinded by rage at the loss, they try to buy back the lost share with costly promotions and special offers. A while ago, the US auto manufacturers indulged in an orgy of special deals to prop up their respective market shares. Today, facing huge financial losses, they are closing plants, laying off workers, and trimming model lines. Their cash was spent buying market share, not investing in ways to deal with competition from overseas. Now it is almost gone.

Yielding under pressure at the start buys you time, avoids exhausting your strength, allows you to formulate a better response, and often puts your opponent off-balance. It saves you from expensive or embarrassing mistakes made because of short-term emotions. And it allows you to consider whether you want to fight back, at least on the grounds that the other guy has chosen.

Of course, taking action this way requires a longer-term perspective and a willingness to accept initial setbacks if the final outcome is likely to be in your favor. An obsession with “Hamburger Management” makes this difficult. If every minor skirmish is treated as a climactic battle; if every small setback is punished as if the war is now lost; if every inconsequential, short-term win is hailed as a grand triumph; then there is little option left but to fight to the death on every occasion, even if that bleeds away your resources in conflicts that cannot be won—and were never worth winning.

Short-term, macho managers typically win every fight but the one that really matters—the final one.

Those who take time to consider their options carefully and save their resources may be defeated many times, yet still win in the end. Most business “wars” are wars of attrition. There are few opportunities to deliver a single, winning assault. Competition usually goes on for years, even decades, with none of the competitors maintaining a decisive advantage for long. Against this reality, the cult of throwing everything into every short-term engagement makes no sense. It’s time executives realized that the survival of any individual corporation is totally unimportant to Wall Street, where the takeover of a mortally wounded or exhausted business is merely another opportunity for profit.