You Are Not John Wayne

He may have been a great action hero, but Hollywood is still not like the real world.

Today’s media-driven, action-obsessed organizations are losing sight of the reality that sheer effort often goes unrewarded, unless it’s directed by some careful, complex, and time-consuming thought. Busyness and thoughtfulness are poor companions. Until organizations stop assuming greater effort is the simple answer to every problem, people will continue to work harder and harder for the same meager results—or none at all.

We live in a culture where action is highly prized and thought is seen as either pointless or suspicious. I’m not sure why this should be so. Of course, powerful rulers have always been suspicious of those whose motives and actions they can neither quite understand nor easily control. The bluff man of action was relatively easy to deal with. The quiet schemer was always the greatest threat. That’s why it paid to keep the cleverest people where you could see them, and deny education, and the leisure to think, to as many people as possible.

Maybe we also have Hollywood and our media-based beliefs to blame. It’s easy to display action on screen. It’s exciting, full of grand visual effect and opportunities for loud music and terrific over-acting. Displaying thought is tricky. Nothing much appears to happen, and complex thoughts can be hard for an audience to follow. It’s not impossible—William Shakespeare did it pretty well—but few screenwriters manage to reach his standard. Besides, pitting the brave, honest action hero against the skulking, devious, too-clever-by-half villain is such an easy driver of plots that few can resist it.

Whatever the causes, we are left with a culture where action—preferably lots of it and the more assertive the better—is assumed to be the answer to every problem.

Whenever people feel uncertain or doubtful, greater effort—more action—is called for at once. Do next quarter’s, or next year’s business prospects look shaky? Work harder, cut costs, increase everyone’s efforts. Is a project sliding off track? Stay at your desk until 10:00 p.m. every day, then take work home.

Never mind stopping to discover the real reason for the problem. These future sales projections may look bad because the product is falling out of fashion, or an unexpected competitor has brought out a superior alternative. The project that’s causing you to work 16-hour days may be doomed because it was badly conceived from the start. In neither case will extra effort alone make any difference to the outcome. It’s as if people feel that, in a just universe, all that determination and hard work deserves to be successful. The honest, perspiring hero, (or gallant, open-hearted heroine) should prevail, even if she or he hasn’t a clue about the problem or its causes.

That might be the case in a just universe. I wouldn’t know, because neither I nor anyone else has ever inhabited one. In the real world, effort very often goes unrewarded—especially if it, too, is misdirected, poorly conceived, or based on a total misunderstanding of the real nature of the problem.

No one ever produced a smart idea, an imaginative concept, a competitive edge, or a compelling vision without thought —typically a great deal of it.

No one ever produced a smart idea, an imaginative concept, a competitive edge, or a compelling vision without thought —typically a great deal of it. Hollywood may prefer simple plots that can be easily written and acted, but the universe rarely agrees with the neatness needed to make a one-hour TV show, with 20 minutes of commercial breaks. I recently heard on the radio that military personnel are copying what they see on TV as battle tactics. Rush in, shoot a few villains, and those who survive will immediately tell all they know. Works on TV. Sadly, in the real world, the survivors do inconvenient things such as lying, making up any old story to save their lives, or refusing to talk even under prolonged interrogation.

A corporate culture where thoughtfulness is seen as a waste of time, and intelligent reflection a probable basis for disloyalty and plotting, is going to discourage any spark of creativity or exploration that remains.

Constant busyness is practically guaranteed to drive any thoughts away, and leave no spaces where they might return. A determined focus on short-term actions destroys all chance of creating long-term advantage. And a corporate culture where thoughtfulness is seen as a waste of time, and intelligent reflection a probable basis for disloyalty and plotting, is going to discourage any spark of creativity or exploration that remains.

Relying on effort nearly always means doing what you are doing already—only harder. It’s very often taking a doomed idea and continuing to feed it with effort and resources, long after it should have been abandoned in favor of something better. It’s running about in a frenzy of action, when slowing down and giving yourself time to think up an alternative approach is the only likely path to success.

Stop shooting from the hip. John Wayne may have got the bad guy with every draw of his six-shooter, but he had considerable help from special effects, the director, and the script. In a 19th century gunfight in Phoenix, Arizona, two people stood on opposite sides of the street and blasted away at one another until both ran out of bullets. Neither suffered a scratch.

The only things that frantic busyness is guaranteed to produce are exhaustion, stress, and numbed resignation—exactly what many feel in today’s workplaces. Slow down and think instead. Then there’s at least a chance you’ll discover a way to succeed—and probably with about a quarter of the effort.

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